Elevator pitch — a concise presentation given from an entrepreneur to a potential investor about an investment opportunity. The presentation should be concise enough to be shared during an elevator ride.
An elevator pitch is a short, persuasive pitch that is used to quickly and effectively communicate the value of a product, service, or idea. The name "elevator pitch" comes from the idea that it should be possible to deliver the pitch in the time it takes to ride an elevator, or roughly 30 seconds to two minutes.
An elevator pitch is typically used in business and entrepreneurial contexts to quickly convey the key points of an idea or proposal to a potential investor, customer, or partner. It is designed to be a concise and compelling summary that captures the essence of the idea and persuades the listener to take action, whether that action is to invest in the idea, try the product or service, or consider the proposal further.
An effective elevator pitch should include a brief overview of the product or idea, its value proposition, and the problem it solves. It should also include a call to action, encouraging the listener to learn more or take the next step.
Here is an example of an elevator pitch for a new app that helps people find and book fitness classes in their area:
"Our app, FitFinder, makes it easy for busy people to find and book fitness classes in their area. With just a few clicks, users can browse a wide variety of classes and schedule the ones that fit their schedules and preferences. FitFinder saves users time and effort by bringing all the available options together in one place, and it also helps fitness studios and instructors fill their classes more efficiently. If you're interested in staying active and healthy, or if you own a fitness studio and want to reach more potential customers, FitFinder is the perfect solution. Try it out today and see the difference it can make in your fitness journey."
This elevator pitch follows the template outlined above, providing a brief overview of the product, its value proposition, and the problem it solves. It also includes a call to action, encouraging the listener to try the app.
Why do you need an elevator pitch? An elevator pitch is a valuable tool for anyone looking to communicate the value of their product, service, or idea effectively and persuasively. Whether you are an entrepreneur pitching a new business idea to investors, a salesperson trying to close a deal, or a job seeker trying to stand out in a crowded market, an elevator pitch can help you quickly and effectively convey the key points of your message. By having a clear and compelling elevator pitch, you can make a strong impression and increase your chances of success.